Studying the Written Language
The
history of the written language is an important part of our past that can be
beneficial to a designer. Similar
to learning the history of our country, learning about the past helps to
prevent us from making the same mistakes.
Many early languages are not spoken or written anymore; they are just
studied. We can learn from this in
two ways. One way is to figure out
why these languages are obsolete, and the other, is to create connections
between the old and the modern languages.
Latin, for example, is a language that many other languages are based
off of, one of which is English.
Learning about this helps to improve our understanding of our own words
and also the other languages based off of Latin. Written language has a lot of information to offer from a
design prospective because it is the prime example of visual art. Any mark made, whether it is on wood,
on parchment or on stone is a visual element.
Written
language, when translated, often times lose its true meaning. Knowing this can happens, makes the
visual part of designing that much more important to communicating an
idea. Many languages began as
simple drawings of the things they were representing. Images from ancient times can be more easily understood than
the letterforms. This is because
people in different cultures have the same needs and similar wants. Water, people, and most animals will
translate the same between different cultures because we share these
elements.
Learning
about these, connects our past markings with our modern ones. We can understand the evolution of our
own alphabet, and even our numeric system. The Phoenicians created the first phonetic alphabet; this
development made writing styles easier to learn and understand. It condensed the large picture
alphabets into 22 sounds with symbols to match. The Greeks borrowed this system and added vowels to make
certain sounds they required. This
is the process that created our modern day alphabet.
Not
only does this help with our communication of language, it also helps with our
communication through the visual elements. Images and even typefaces can evoke a certain era or manner
in the way it is displayed. If we
know what past languages or markings looked like we can use them to our
advantage to portray this feeling of prehistoric time, or a prehistoric
place. Also, knowing where these
markings came from give us the benefit of using them to illustrate a culture or
region of the world. The wedges
added to the strokes define the Sumerian writing style. Therefore, a mark similar to this
creates an ancient feel or look to the design. Languages are from all over the world, and so studying or
just being familiar with them benefits our universal perspective. Some images might be translated
differently depending on where they are being seen, and so having prior knowledge
of that country or culture’s language could potentially help make the message clearer. A more complicated concept could be
mistranslated when being seen in different cultures. A bigger issue of this could be cultures religious views or
even their morals. In other
countries such as Australia, some designs would seem extremely inappropriate if
brought to the United States.
The
purpose of design is to communicate through visual elements and therefore
studying the history of writing systems is very beneficial when the message
needs to be clear.
No comments:
Post a Comment